Franchise Tag Signatures

Every franchise has a visual fingerprint. We pulled the tag co-occurrence data for 9 franchises covering 264,468 posts and filtered out the tags that appear everywhere (1girl, long_hair, blush, and 19 others). What remains are the tags that define each franchise's look.

Blue Archive

46,787 posts

Blue Archive has the single strongest non-trivial signal in this analysis: "halo" at 0.57 Jaccard. The floating halos above student characters define the franchise at a glance. Animal ears, jackets, and the prevalence of black hair are secondary markers.

halo 0.741
official alternate costume 0.181
very long hair 0.108
animal ears 0.107
jacket 0.092
bow 0.085
blue eyes 0.081
black hair 0.074
holding 0.073
shirt 0.073

Fate Series

43,909 posts

Fate's visual DNA is purple hair and exposed, ornate designs. Thighs and swimsuits appear heavily, driven by Fate/Grand Order's seasonal event art. Very long hair, ribbons, and thighhighs complete the look of a franchise built around legendary figures in elaborate outfits.

purple hair 0.102
swimsuit 0.081
bangs 0.081
bikini 0.080
blonde hair 0.079
very long hair 0.078
yellow eyes 0.078
sidelocks 0.076
ribbon 0.076
purple eyes 0.073

Genshin Impact

42,825 posts

Detached sleeves are Genshin's strongest visual marker, appearing across dozens of character designs. Blue and purple hair, black gloves, and ornamental jewelry reflect how the game uses distinctive color palettes and accessories to differentiate its large cast.

detached sleeves 0.154
blue hair 0.118
flower 0.116
purple eyes 0.111
black gloves 0.106
sidelocks 0.106
hair ornament 0.100
jewelry 0.091
gloves 0.088
alternate costume 0.088

Hololive

38,708 posts

"Virtual youtuber" at 0.71 is definitional, but the real design signal is streaked and multicolored hair at 0.19+. VTuber designs use bold, multi-tone color schemes for brand recognition. Braids, ahoges, and animal features (tails, ears) round out the signature.

virtual youtuber 0.706
streaked hair 0.210
multicolored hair 0.189
blue hair 0.096
alternate costume 0.095
hair ornament 0.088
tail 0.088
braid 0.087
ahoge 0.087
animal ears 0.076

Touhou

35,808 posts

Touhou is the most visually distinct franchise in the dataset. Hats, hair bows, wings, and frills form a clear signature rooted in ZUN's character design language. Red eyes and short hair appear more often here than in other franchises, where long hair and varied eye colors dominate.

hat 0.140
hair bow 0.138
wings 0.120
bow 0.107
red eyes 0.105
frills 0.098
short hair 0.093
short sleeves 0.093
ribbon 0.082
skirt 0.071

Azur Lane

31,731 posts

"Official alternate costume" at 0.21 Jaccard reflects Azur Lane's defining feature: its extensive skin and seasonal outfit system. White and grey hair appear more often here than in other franchises, along with chokers and dresses.

official alternate costume 0.166
white hair 0.088
very long hair 0.087
dress 0.070
thighhighs 0.068
bangs 0.067
grey hair 0.067
red eyes 0.065
ribbon 0.064
hair ornament 0.055

Arknights

15,431 posts

Arknights stands out for animal hybrid features: ear fluff, horns, tails, and animal ears appear far more frequently here than in any other franchise. Jackets and grey/white hair suggest a military-industrial aesthetic with a non-human edge.

animal ear fluff 0.077
horns 0.074
tail 0.064
animal ears 0.062
official alternate costume 0.057
jacket 0.053
grey hair 0.051
open clothes 0.050
white hair 0.036
stomach 0.036

NIKKE

5,401 posts

NIKKE's smaller post count (under 2,000) yields thinner co-occurrence data, but the signals that emerge fit: jackets, gloves, and thighs reflect the game's military sci-fi character designs.

nikke: the goddess of victory 0.237
huge breasts 0.023
jacket 0.018
hat 0.014
gloves 0.013
holding 0.012
sidelocks 0.011
brown hair 0.011
hair ornament 0.010
jewelry 0.010

Bocchi the Rock!

3,868 posts

Bocchi the Rock! has the most concentrated visual signature of any franchise here. The cube-shaped hair ornament (0.59 Jaccard) is possibly the single most recognizable accessory in anime fan art. The pink track jacket and "one side up" hairstyle tie nearly every post back to Gotou Hitori, whose design dominates the franchise's art output.

cube hair ornament 0.529
pink jacket 0.234
track jacket 0.158
one side up 0.133
pink hair 0.030
jacket 0.019
red hair 0.019
pleated skirt 0.016
hair ornament 0.013
multiple girls 0.013

Methodology: for each franchise, we pulled the top 40 co-occurring tags from the /co-occurrence endpoint and removed 22 tags that appeared in 7 or more of the 9 franchises (these are baseline anime art tags, not franchise-specific). We also filtered species, rating, and sub-franchise copyright tags. Remaining tags are sorted by Jaccard similarity, which measures how strongly a tag associates with the franchise relative to both tags' total usage. Higher Jaccard = more distinctive.

Data from the Lagoon co-occurrence endpoint. Tag counts reflect active posts (tagged, non-duplicate, non-deleted). Updated 2026-07-06.